As quoted by First Republic bank, "It's a privilege to serve you". The projects below are variations of design created for First Republic Bank. Through innovation and concept design, these designs were brought to life for their innovation.
These projects were created in combination for the First Republic marketing team and Eagle Lending team. The goal of each project was to inspire innovative design approaches and match it with the banks initiatives and branding.
Web Design and Redlining Collaborating with both product and marketing teams, various projects were created for student loan refinancing that provided a modern and millennial-friendly design. The goals were to tell a compelling and story that would drive the user-experience for a potential customer to fill out an application.
Product Design Collaboration In collaboration with another designer Todd Blank, First Republic's online web application was designed and developed. From the concept and creation of iconography to problem-solving for a seamless user-experience, these projects were tested and successfully worked.
Modern Advertisements A wide range of advertisements were created for First Republic, from static ad banners for social media to interactive HTML5 banners, each design integrates the First Republic brand with a unique style of design for an innovative approach.
Printed Materials First Republic often prints materials and advertisements for various occasions. From events and client flyers, their brand is held to a standard that speaks true to their image.
The webpages shown below are a part of a collaboration between First Republic’s marketing and Eagle Lending teams. From concept design and user-experience testing, various webpages were created for innovation and ideas.
This design was created for First Republic's Eagle Lending team which demonstrates a millennial-friendly approach for new customers who are interested in refinancing their student loans with First Republic Bank. The goal of this design was to tell a compelling story to potential customers and provide transparency overall and find a way to keep them on the web-page with modal-popups and not have to leave the page to find all the content needed to refinance.
At First Republic, it's important to earn a potential customers trust and keep them as a long-term client with extraordinary service. In terms of catering to the millennial market, creating designs that convey emotions and positive feelings play an important role in gaining new clients. Using photography that feels relatable to customers helped in the design process.
This First Republic documentary "SPOTLIGHT: Student Loan Dreams, Debt, and Determination", brings awareness to the impact of student loan debt around the country and the hardships it creates for young individuals needing to attend college. Below are the web-page designs for this documentary.
This design is catered for new and existing clients at First Republic Bank. This web-page would be accessed via email on an invite-only basis to help bring millennial clients to new events. The web-page itself has both evergreen content and design along with interchangeable content that can be updated by First Republic online and on social media.
This particular project involved solving a user-experience problem, First Republic wanted to add more choices into student loan refinancing options. The solution was to add a seamless and easy to understand process where a choice would determine the next step in a user-experience.
Shown below is the approved product user-experience. In each link below is a PDF that shows an assortment of design variations that involve solving the problem of adding 10% and 20% elements for pricing.
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This design is an HTML5 Estimator advertisement which was a part of First Republic's Student Loan refinancing initiative to gather more interest in regards to low-rates.
These two Facebook Ad designs were a part of First Republic's SLR Acquisition Concepts advertisement phase. Out of 5 different concepts that were drafted and designed, the two designs below were chosen and finalized with stakeholders.
These projects were created within the dates of September 10’th, 2018 and January 22’nd, 2019
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